Jaipur: It may sound weird but it is true that now you can purchase cow dung online. Three young entrepreneurs from Rajasthan’s Kota city have taken their 15-year-old dairy farming family business to the next level and are now selling cow dung cakes on e-tailing site Amazon.
One of the three directors of PEI Organic Foods, told media persons, “We found potential in this business. For the last three months we have been selling cow dung cakes on Amazon,” Amanpreet Singh.
These cakes are about quarter-plate size and are priced at Rs 120 per dozen. They currently have an average sale of 15 consignments each of 500-1,000 cakes-per week.
“We are getting a good response, mainly from Mumbai, Delhi and Pune,” Singh said. The product is packaged in such a way that the cakes don’t break.
For starters, the dung which is a semi-liquid mixture, is first dried. It is then put into a circular die which goes through a heat shrinking process. The finished product is then packed in cardboard boxes and dispatched.
Singh stated that the idea of reaching out to buyers online came due to the demand from Tier I cities, where there is lack of any livestock management and dairies. “People basically want it for religious purposes in these cities,” Singh added.
