New Delhi: Craze for expensive luxury foreign cars in India is increasing day by day, it’s very good example can be seen here as the demand for fancy foreign luxury cars is witnessing an abrupt rise.
With buyers, including from faraway northeast, picking up Lamborghinis, Maseratis and Range Rovers that cost up to Rs 1.5 crore a piece but all pre-owned, a polite term for second-hand.
Big Boy Toyz, based in Gurugram, Haryana, is one firm that specializes in selling pre-owned foreign luxury cars in India.
It is perhaps the only one of its kind in the country that gratify the Indian buyers’ urge of owning a pre-owned branded luxury car who are unable to cough up the price of a new one.
Jatin Ahuja, Founder and Managing Director of Big Boy Toyz, or BBT as it is often called, hit upon the idea of selling pre-owned foreign brands in 2009, when he found that Indians preferred exchanging their used foreign car for a new one.
He started off initially in 2007 as Magus Cars Ltd, which would import new cars. But Ahuja found that most buyers wanted to exchange their used cars for new ones, which led to a range of used cars in his possession and he ended up with losses.
This led to the launch of Big Boy Toyz – and the focus on pre-owned exotic cars.
Ahuja, who focuses on pre-owned cars that cost between Rs 50 lakh and Rs 1.5 crore and manages to sell at least one car a day, owns a showroom in Gurugram and a car studio in Sultanpur, New Delhi.
“I would like to focus more on cars in the bracket of Rs 50 lakh to Rs 1.5 crore rather than the Rs 1.5 crore to Rs 3 crore segment (the super-luxury segment). The volume of business in the first bracket is more than that in the Rs 1.5 crore-plus segment,” Ahuja told media in an interaction in his Gurugram showroom.
Big Boy Toyz gets orders for its exotic cars through its online portal, bigboytoyz.com . Ahuja says 30 per cent of his business of buying and selling second-hand exotic cars comes from Haryana, and the rest from across the country.
The company has a collection of 120 cars in both the showrooms ranging from BMWs, Mercedes, Porsches, to Land Rovers.
His company has already carved a niche for itself, and Bollywood stars are among his clientele.
The company plans to open showrooms in other cities like Bengaluru, Chennai and Hyderabad, with demand pouring in from such cities, said Ahuja.
Ahuja feels that the Indian automotive industry has evolved a lot over the past decade and has huge scope.
“The design of Indian cars is much better, but there is still room for improvement in terms of reliability,” he said, adding that through Big Boy Toyz he is attempting to change the negative perception among Indians of buying pre-owned cars.
