This subscription service will begin stated as a pilot project in Gurugram and Bengaluru and will be initially available on Swift,Dzire,Vitara, Brezza and Ertiga from Maruti Suzuki ARENA Channel;whereas Baleno,Ciaz and XL6 available from NEXA Channel.
Maruti Suzuki,the country’s largest carmaker of India on Thursday launched its vehicle lease subscription service for individual customers under ‘Maruti Suzuki Subscribe’ brand.
The company start this with tie up ORIX Auto Infrastructure Services Ltd, a subsidiary of ORIX Corporation, Japan, to launch the subscription service in India.
The subscription service will start as a pilot project in Gurugram and Bengaluru and will be initially available on Swift, Dzire, Vitara Brezza and Ertiga from their Maruti Suzuki ARENA Channel and Baleno, Ciaz and XL6 from NEXA Channel, the company said in a regulatory filing.
Maruti Suzuki India joins with Hyundai Motor India as rival, which had last year launched its subscription model initially in six cities across India as part of its partnership with self-drive car-sharing firm Revv.
