Maruti Suzuki’s Nexa, has gained over 13 lakh customers in past five years since its debut. In 2020, over 2.3 lakh sales were sold via this sub-brand. This makes Nexa equivalent to the third-largest car brand in India.
The first model to be sold across these sales outlets was the S-Cross in 2015, which in its BSVI petrol form has seen its sales double from earlier levels. The facelifted Ignis has sold 27,000 units until Dec 2020, a low figure by Maruti Suzuki standards but 45 per cent buyers have been below 35 years of age. Other strong sellers for Nexa are the Baleno which has been the fastest to reach the 8 lakh sales figure in 5 years and the Ciaz, which was the leader in the C-segment sedan market between 2016 and 2020.
The XL6, the six-seater derivative of the Ertiga, has also helped increase Maruti Suzuki’s share in the MPV segment to 58 per cent from 40 per cent. “Nexa, driven by the philosophy of ‘Create Inspire’ was launched in 2015 to offer a premium automotive retail experience to Indian customers through a world of ingenious innovation, exclusivity and inspiring experiences.
“We are proud to announce that Nexa continues to maintain its leading position as the third-largest automobile brand in India. It helped us attract a new set of customers who were earlier not considering us. This is evident from the fact that pre-determined buyers for Nexa cars have increased from 26% to over 50% in FY’2021 Over the years its share of contribution to total sales has enhanced from 5 % to 19% in FY 2021”, said Shashank Srivastava, head of sales and marketing at Maruti Suzuki of this development.
