The iPhone SE 2022 or iPhone SE 3’s price has been tipped again, ahead of the expected launch on March 8. According to notable Apple analyst and Bloomberg’s Mark Gurman, the upcoming smartphone could cost $200 (roughly Rs 15,100). In his weekly newsletter PowerOn, Gurman claims the company is keeping the price on the affordable side to make “inroads in regions like Africa, South America and parts of Asia that are currently Android strongholds”. In other words, Apple aims to capture other markets where Android smartphones have a large share. In India, for instance, Apple’s smartphone share in India is less than 5 percent, and an affordable iPhone could give it an edge over competitors. Apple is also slowly trying to move away from China and establish India as its manufacturing plant.
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However, the newsletter highlights that Apple could steer away from a budget iPhone to maintain founder Steve Job’s “don’t ship junk” ethos. Apple released the original iPhone SE in 2016 for $399 (roughly Rs 30,200). The last iPhone SE 2020 also came with the same starting price tag, though a separate report recently suggested that iPhone SE 2022 or iPhone SE 3 could come with a starting price tag of $300 (roughly Rs 22,500).
