Delhi: HDFC RED, a digital marketplace for home buyers and developers, is giving its young, ambitious customers a chance to dream out aloud. With its new Twitter campaign, #REDisRealEstateDestination, it is calling every aspirational home buyer to tweet about their dream real estate destination on January 11, 2017. The quirkiest and most interesting responses will win Amazon cash vouchers worth INR 2,000 every hour while the most popular tweet stands a chance to get free domestic return tickets for 2 adults to a destination of their choice.
To participate in the campaign, Twitter users need to follow @HDFCRED, like the brand tweet, retweet it and reply using #REDisRealEstateDestination. HDFC RED believes that there is a right home for every buyer… it’s just a matter of finding the perfect fit. With #REDisRealEstateDestination, it is encouraging Indian consumers to dream, think and voice what the perfect fit will be for them – a home, a country, a city or even a concept!
Commenting on the campaign, Sohel I S, Chief Executive Officer, HDFC RED said, “Everyone paints a different picture of their perfect home. There are varied desires and emotions that take form of one’s most cherished possession. We want people to express these thoughts in the most imaginative way. The objective is to augment brand awareness and be the partner of choice for our target audience when they intend to realize their dream of buying a home.”
Explaining the campaign further, Rohan Gandhi, Social Media Head, HDFC RED said, “The RED in HDFC RED stands for Real Estate Destination and our brand motto is finding people their “kind” of place. Through this campaign, we want Twitterati to generate interesting dialogue around the ‘kinds’ of homes people aspire to live in. We want to engage with people looking for a house as well as connect with potential home buyers. We expect this campaign to create long term brand recall.”
