Commenting on the launch of online store, Oppo India CMO, Damyant Singh Khanoria said, “The launch of the OPPO e-store is a big leap in increasing our omni chanel retail presence. We’re focusing on further strengthening our online and offline presence equally. This platform will empower users to stay connected in these difficult times by enabling access to innovative technology from the comfort of their homes”In an official statement to the media, the Chinese smartphone manufacturer said, “Oppo has already built a robust network of retailers and distributors in the country. With 60,000 sales points and 180 retail outlets, the brand only aims to strengthen customer experience & showcase the unmatched power of its innovative products which meet and exceed customer expectations today.”

According to the latest research report of Counterpoint, in January 2021 Oppo became the number one smartphone brand in China. As far as India is concerned, Oppo’s Hyderabad R&D center is the largest research center outside of China and “is playing a pivotal role in innovation across fields including software, imaging, and communication network.”