It is safe to say Prabhas’ Radhe Shyam did not live up to its expectations at the box office. After opening on a positive note in cinemas earlier this month, the movie made little to no noise at the box office countrywide. While The Kashmir Files took over the box office, this big budget offering went out with a whimper.
The popularity of Prabhas helped the movie to power through the weekend despite all the mixed reviews. However, the film’s collection declined during the weekdays and it never recovered from the slump.
The makers, however, have claimed the movie has raked in more than Rs 200 crore from its ticket sales worldwide. “#RadheShyam made business of 400 Crores in just 10 days It has globally collected over 200 crs via theatrical release & 200+ crs via non theatrical rights (sic),” tweeted the film’s spokesperson Nikil Murukan.
However, the other estimates put the film’s worldwide collection so far well below the Rs 150 crore mark. Ormax Media, a media consulting firm, told indianexpress.com, that the film’s worldwide 10-day collection was Rs 120 crore. And the film seemingly made no impact in the Hindi belt after the initial euphoria.