The two words of Portugal’s star striker Cristiano Ronaldo, known for his aggressive style, has caused a loss of about 3 thousand crores to the soft drink company Coca Cola. The incident took place ahead of the Portugal team’s Euro 2020 match against Hungary. As soon as Ronaldo came to the press conference, he saw a Coca-Cola bottle lying in front of him on the table. After this the star footballer himself removed the bottle and after that picked up the water bottle and appealed to the fans to drink water instead of Coca Cola.
After this appeal of Ronaldo, the company that made Coca-Cola suffered heavy losses. The company is also the sponsor of the Euro Cup. According to ‘The Daily Star’, shares of the Coca-Cola maker fell by 1.6 percent after Ronaldo’s appeal. The company’s market cap came down from $242 billion to $238 billion. That is, the company suffered a loss of $ 4 billion (about Rs 29,300 crore) in a day.
Let us tell you, Coca-Cola had decided to put Coke bottles on display in all the press conferences to increase its brand value. When Ronaldo and Portugal coach Fernando Santos arrived for the press conference before the match against Hungary, two bottles of Coca-Cola were already lying on the table. Known for his disciplined diet, Ronaldo was enraged upon seeing the bottles of Coke and immediately removed them.
